First and foremost, we want to define mental health because there are many common misconceptions when it comes to the term. While many may consider the term to be about an issue when it comes to mental health, it is actually a person’s condition with regard to their psychological and emotional well-being, regardless of that being positive or negative. 

Now that that is clarified, we think it is extremely important to explain that it can be very challenging to advertise when it comes to mental health. It is very important to thoroughly review all messaging and make sure that nothing can be perceived negatively or affect viewers negatively. 

When advertising your mental health services, it is important to: 

  • Convey a sense of trust in your messaging
  • Convince patients you can help them
  • Show Your Expertise and Professionalism
  • Establish credibility 

While this may seem like a daunting task, we are here to help you be your best! 

Especially now, More internet users are concerned about COVID-19’s effect on their mental health (31%) than access to a vaccine (29%). This speaks to the demand for mental health services. Now it’s just a matter of converting that demand to clientele. 

We are firm believers that mental health is health. We feel passionately about helping you when it comes to mental health marketing because it is an area in medicine where people can be less willing to ask for help. Unfortunately in previous years, mental health hasn’t been taken as seriously as physical health. Fortunately, there have been great advancements with eliminating the stigmas around mental health. Let’s work together to keep breaking those stigmas and help make as many people as possible more open to receiving help! 

Despite the fact that over 44 million adult Americans live with a mental health illness, there is still a stigma associated with many of their conditions. This is why education and awareness are SO important! Participating in this dialogue can help create relationships and build trust that can encourage new patients to consider your facility.

Target Patients MD will help ensure that your online presence is as welcoming as possible while being politically correct and sensitive to the people you are trying to help! Check out our website and let’s work together!

Catherine O'Connor

Author Catherine O'Connor

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