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SEO (Search Engine Optimization)

When Potential Patients are Searching, We Help Them Find Your Practice

715+

Clients

17+

Years of Experience

87.5%

Retention Rate

Target Patients MD has been succeeding at SEO for over 17 years and helped countless medical practices achieve first page rankings.

With our expertise, best-in-class technology, and committed staff we allow medical practices to concentrate on their patients while increasingly growing their businesses.

We optimize off-site as well as onsite for maximum benefit while using artificial intelligence to make swift adjustments. Our knowledgeable Search Engine Optimization team has seen just about everything, the numerous Google updates, changes in SEO, and have successfully navigated them for all our clients. Your medical practice will get the ranking results that are required in 2021 and beyond to outrank your competitors.

Target Patients MD’s goal is to create and implement a strategy focusing towards areas of greatest opportunity to increase relevant keyword rankings over time, and as a result dramatically increase online leads. Having the best optimization is crucial and it can be accomplished with the right strategy and execution.

We offer a complete SEO program for practitioners who want to rank their medical practices higher on search engines. Our comprehensive reports and dashboard give transparency to our work and showcase results.

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What is SEO?

Search Engine Optimization (SEO) is the science of searching as it pertains to a particular website. It constitutes adjustments and modifications to a website in order to make the site rank higher for particular search terms on specific search engines with the purpose of increasing traffic to the website. SEO combines programming with logic and business strategy. It is more than just placing meta-tags and links on a website; it is actually a blend of many variables. Each search engine actually uses complex algorithms to analyze these variables. Accomplishing your goals with search ranking can be very challenging without the help of experienced professionals. At Target Patients MD we offer experience and proven success with this process.

"We utilize experience and ongoing strategy development to achieve desired results."

Target Patients MD will custom prepare your website for performance on targeted searches. Optimization work involves site code preparation, title tag development, meta-tag insertion, link building and fixing, alt tags, hand submits, and other proprietary techniques. Please be aware that our approach represents a complete solution, and implementing only certain pieces of the proposal may not achieve optimal results. On the other hand, we also strive to provide as flexible a solution as possible to our clients, and for that reason we have tried to break out the possible steps you can take to "optimize" your website, so that each one, on its own will add significant value to your website regardless of your decision to implement the others.

The methodology that search engines use to rank sites is determined by algorithms. These algorithms are updated by the search engines on a regular basis to help refine searches. The SEO team at Target Patients MD monitors for these updates and makes updates to enhance website performance in the search engines regularly.

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Why is SEO Important?

SEO is a method of pull marketing that drives conversions when users are both actively and inactively ready to take an action. Proper SEO implementation provides a platform for long-term business growth and unlocks creative insights into consumers.

  • Organic Brings in Most Leads
  • Increases Organic Rankings & CTR
  • Improves Local Visibility
  • SEO Builds Trust & Authority
  • Cost-Effective Marketing
  • SEO is Quantifiable
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Competitor Analysis

One of the key components of our SEO research and strategy is competitor analysis. This provides insight into where we are winning, and where the opportunities for growth exist. Target Patients MD uses this data to create targeted campaigns that focus on specific goals.

Many competitors may have a substantial lead in terms of SEO authority. However, the proper strategy and execution will enable us to close that gap and gain market share for your practice.

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Initial SEO Setup

SEO AUDIT AND REVIEW MEETING

  • Target Patients MD will perform an in-depth audit of your current status as well as that of your competitors and the overall local market. This audit will give us a plan of action to present to you at a kick-off meeting. At this meeting, we will review the SEO roadmap and get your feedback on where we plan to focus our efforts so we all know we're on the same page starting out.
  • Target Patients MD will make sure your analytical tools are set up properly and configure Google Analytics and Google Webmaster Tools to measure what traffic is contributing to your sales conversion.
  • Target Patients MD uses other valuable tools, such as Moz, that provide information on where your links are coming from, competitive analysis, keyword research tools, brand monitoring, and more.

Onsite Optimizations

These are the foundation of our successful SEO campaigns. Onsite elements should communicate the purpose, value, and authority of the website to the target audience and to search engines like Google.  Target Patients MD will evaluate your website to develop and implement optimizations that effectively communicate these necessary onsite elements.

  • Increase Site Speed - through server analysis, javascript/css optimization, image compression, and a variety of other methods we can significantly increase a website’s load speed.
  • Optimize Site Structure - your website’s structure and URL hierarchy is vital to Google’s ability to crawl and rank your site. We implement best practices to improve crawl rates.
  • Fix Broken Links, Images, & Redirect Loops - broken elements on a site can significantly impact your crawl rate, which can lead to lower rankings. We cover the heavy lifting of cleaning the broken elements on your site.
  • Schema can be a powerful tool for SEO, but if implemented incorrectly, can be damaging. We test every page of a website to validate for errors.
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Ongoing Blog Consultation

Adding blogs on a regular basis helps your website rank for more variations of keywords. On-page optimization on those blogs helps you rank higher for those new keywords. An optimized content outline improves your UX and increases the chances of a visitor to explore your site.

  • Topic & Keyword Research - topic research based on query search volume, and identifiable search trends.
  • Content Outlining - make recommendations for content team for structuring blog content.
  • On-Page Optimization - Target Patients MD’s will optimize blogs before publishing to site
  • Indexation & Tracking - We will request faster indexing from Google, and track blog performance.
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Off-Site Optimization

Once initial onsite optimizations are completed, offsite SEO becomes the primary focus.  These efforts are designed to continue building site authority through tactics that can include content creation, link-building, and review generation.

Link building is the single most important factor in Google’s search engine ranking algorithm and is arguably the most important component of off-site SEO.

Target Patients MD will build new links each month from relevant content sources throughout the internet to drive domain authority and visibility in organic search results. We focus on establishing both high quantity and quality of backlinks. The more relevant the source, the more powerful the link.

Target Patients MD will work to build links among national and local publications in your industry. Building links on authoritative domains is the primary focus of our link building strategy and will help improve domain authority and increase your brand visibility over time.

We disavow harmful inbound links to your website. The purpose behind this is essentially to clean up your backlink profile and rid it of any low quality and spammy backlinks that could lower your website’s ranking on search engines.

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Ongoing SEO Maintenance

To maintain optimal search engine positioning, ongoing maintenance is a vital part of your Internet marketing strategy. The main reason for this is the competitiveness of the keywords being optimized. Target Patients MD strives to keep your priority keywords performing well. Dependent on the competition, the location, website factors, the age of the website, and other factors, custom work needs to be performed on a regular basis to enhance the positioning of your website for these priority terms. Additional fees for special project work may be incurred; however, before any non-contracted work is performed, approval from the client will be required.

What is Included With SEO Maintenance?

  • Ranking reports - Fluctuation in search engine rankings is normal and expected. There are many factors that play a role in search engine results. Target Patients MD will provide monthly (and on-demand) search engine ranking reports for the maintained website(s) outlining current positioning and change in search engine rankings.
  • Traffic reports - It is essential to know where traffic is coming from to help develop and adjust marketing strategies. Target Patients MD regularly analyzes website statistics and provides reporting.
  • Adjustment to website structure/navigation - Changes to the website's structure may be necessary to help keywords and/or focus areas perform better in the search engines. Any changes on this level will be discussed prior to completion.
  • Keyword research - This is essential to maintain good rankings. Target Patients MD analyzes the website's current keywords and assists in determining the need for changes and additions. Once the keywords have been chosen, the content is updated to reflect them. This may include subtle changes to the meta tags, page titles and text headings; or, it could involve adding additional sections to the site, rewriting content and reorganizing the web site's structure.
  • Competitive analysis - An integral part of search engine optimization is outranking the competition. Target Patients MD analyzes where competitors are currently ranked for the same keywords. SEO work then is done to compete with these same terms in your market.
  • Web copy analysis - Quality and uniqueness of content is very important when it comes to SEO. The SEO team analyzes how web copy is structured, what words are used, and if it is written for optimal SEO rankings.
  • Content strategy assistance - Websites that continuously update and/or expand their content,
    usually experience higher rankings than stagnant websites. Target Patients MD will work with you to develop a content development strategy.
  • Boost link popularity - This refers to the amount of other quality websites that have links pointing back to yours. Since Target Patients MD has a vast network of websites, we provide relevant incoming links as part of our Interactive Refractive Community.
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Local Search Engine Optimization

CITATION BUILDING AND MONTHLY OPTIMIZATION

Today's world of smartphones, mobile moments, and self driving cars demands accurate location data more than ever. With the demand and competition out there steadily increasing, you have to find ways to stick out and beat your competition on the search page. And no other service out there other than our Local Search Maintenance package will get this done. Directory listings all need to be claimed with a strategy to ensure they will not only index but count as citations within the search engine profiles. It is the job of our local search specialists to diagnose the best plan of action to have you show up at the top of the search page. With monthly maintenance, you receive consistent attention to your local online presence that is tailored to the needs of the practice. A brief look at what we do:

  • Generate consistent NAPs (name, address, phone numbers) across the web
  • Build your listing on 70+ directories that you are currently not on
  • Lock your listing on 70+ directories to ensure that no one without access to the profile can edit it
  • Remove any duplicate listings
  • And ensure that your business will be easier for your potential customers to find.
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Month-Month Plans / No Contracts

Starting at $699

Standard Package

URL Optimization
Image Alt & Title Tags
Meta Descriptions
Content Headers
Internal Link Flow
XML Sitemap Creation
Webmaster Tools
Google Analytics
Broken Link Assessment
Schema Markup
301 Redirects
Canonicalization
Link Disavowal
Keyword Reports
New Page Suggestions

Advanced Package

URL Optimization
Image Alt & Title Tags
Meta Descriptions
Content Headers
Internal Link Flow
XML Sitemap Creation
Webmaster Tools
Google Analytics
Broken Link Assessment
Schema Markup
301 Redirects
Canonicalization
Link Disavowal
Keyword Reports
New Page Suggestions
Health Blog Links

Premium Package

URL Optimization
Image Alt & Title Tags
Meta Descriptions
Content Headers
Internal Link Flow
XML Sitemap Creation
Webmaster Tools
Google Analytics
Broken Link Assessment
Schema Markup
301 Redirects
Canonicalization
Link Disavowal
Keyword Reports
New Page Suggestions
Health Blog Links
.EDU Links
Link Analysis
Directory Submissions
1 Custom Blog Per Month
1 PR Web Release/Year

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