Botox is a criticized form of modern medicine in that the industry primarily involves ‘improving’ the appearance of older women to assist them in appearing younger. For many, when they think of botox, they tend to think of it with a heavily negative connotation. 

Botox is primarily used for reducing the appearance of wrinkles and this is where the negative connotations come in. Many people feel that botox is unnecessary, but it can greatly improve many aspects of one’s life.

 In addition to reducing the appearance of wrinkles and signs of age, botox can also be used to treat conditions such as neck spasms, chronic migraines, excessive sweating, overactive bladders, lazy eye, among other things. All of those things can greatly improve the quality of one’s life. There’s no shame in that! 

Coolsculpting is a newer form of medicine involving removing extra fat cells from beneath the skin. Coolsculpting is another heavily criticized form of medicine similar to botox. In regards to coolsculpting, the criticism is more directed towards the validity and/or effectiveness of the procedures. While coolsculpting might not be for everyone, it is FDA approved and there are numerous studies certifying that it works. 

With Botox and Coolsculpting having negative connotations, it can be a difficult industry to advertise. That’s where we come in, we want to help your business grow because we see the good in botox too! Target Patients MD is a medical marketing agency that can help you grow your digital presence positively and effectively! Check out our website and work with us today! 

Two of our MedSpa clients that work with Botox and Coolsculpting are Sight of Beauty and Bela Vida MedSpa. If you like their websites and digital presences, work with us today to get your MedSpa up to our amazing standard! 

Catherine O'Connor

Author Catherine O'Connor

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