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According to research conducted by Leadpages in 2017, the two top digital marketing priorities for small businesses are driving sales (51.3 percent) and building brand awareness (48.4 percent). What is the best way to achieve both of these priorities simultaneously? The answer – your website.

Did you know that 97 percent of consumers go online to find a local business or service? That’s probably why there’s a whopping 3.8 million Google searches per minute – people want to discover the best services around them to fulfil their needs and make their lives easier. For example, less people than ever are going grocery shopping, with thousands of new people per day deciding to switch to grocery delivery services. So what is your website doing for your business?

A website used to be a secondary thought when it came to building a new business, created mainly just to share opening hours or key services for anyone who couldn’t reach you by telephone. But in 2020, your website needs to be your number one priority, yet only a quarter of small businesses invest in their online marketing. But if that applies to your business, you are seriously inhibiting your success.

How to use your website to expand your business

The healthcare industry is extremely competitive, so working with a marketing agency that specializes in medical marketing is the most effective way to optimize your website to drive traffic, increase your reach and convert leads into customers. Here are the three top ways to expand your business using just your website.

1. Have a blog

Did you know that the businesses that have a blog get 55 percent more web traffic? A blog is one of the most effective ways to drive traffic to your site by boosting your sites search engine optimization (SEO), particularly if you blog about trending topics using keywords. Another benefit of having a blog is creating brand authority – you are proving to potential customers why your brand is trustworthy and legitimate, which makes it easier for consumers to buy into a service or product. If your blog is consistently sharing valuable, engaging or entertaining content, you are giving your brand a voice and a personality which is the best way to connect people and convert leads.

2. Use SEO

Search engine optimization or SEO is the most underutilized tool for healthcare companies. Think about the last time you googled a service – what did you type in? What words guided you to the right website? Did the website ‘speak’ to you? This is SEO. It’s about putting yourself in the shoes of the consumer and guiding them to your service. You can SEO optimize your website by using backlinks, keywords, nofollow links, blogs and a variety of other methods that help to refine your services to the people who are looking for them.

3. Improve the user experience

Is your website a streamlined experience? Do you have an effective mobile site? Is your site easy to get around? Are your services clear? Are you easy to contact? Thinking about these things will help to improve the user experience. If a consumer visits a confusing, difficult to understand website they are unlikely to trust them with their medical needs. You want your website to reflect your brand – easy, effective, enjoyable.

 Your website is key to reaching and retaining new clients, use it to your advantage by working with us at Target Patients MD.


Author Codi

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