Medical marketing is a niche that we are proud to be a part of. Healthcare companies are responsible for saving and transforming lives but often struggle with sharing their services with the world. As a medical marketing agency, we assist these companies with finding their voice to advertise their services, to convert leads into lifelong clients. If your business is struggling, here are our top seven medical marketing tips.
1. Refine your brand
What is your healthcare business all about? If you had to describe your brand in three words what would they be? You may not think that your business is a brand, and rather a medical service, but this isn’t the case. All businesses are brands, it’s about your ethos, the values underpinning your services and the customer experience you want to create. If you are struggling to know how to move forward with marketing, it’s first necessary to refine your brand.
2. Create a website with the user in mind
If you haven’t already created a website, what are you thinking? That needs to be your priority. If you have a website but it’s confusing, text heavy or boring – you are limiting your potential to reach new customers and drive traffic. A website needs to provide an excellent user experience. That means it’s easy to use, straightforward, direct to the point and aesthetically pleasing.
3. Create a blog
Did you know that the businesses that have a blog get 55 percent more web traffic? A blog is one of the most effective ways to drive traffic to your site by boosting your sites search engine optimization (SEO), particularly if you blog about trending topics using keywords.
4. Use SEO
Search engine optimization or SEO is the most underutilized tool for healthcare companies. It’s about putting yourself in the shoes of the consumer and guiding them to your service. You can SEO optimize your website by using backlinks, keywords, nofollow links, blogs and a variety of other methods that help to refine your services to the people who are looking for them. This is perhaps why 70 percent of marketers say that SEO is the most effective way to drive sales.
5. Set up Google My Business
Google My Business is a Google page dedicated to helping customers find local businesses. It’s also the number one ranking factor that affects your company’s local SEO. For example, if someone Googles your business, the opening hours, website, location and contact number need to pop up immediately. You can create yours here.
6. Get reviews
If you Google your business, how many reviews are there? If there are less than ten your business is losing its legitimacy. In fact, research shows that it only takes one to six online reviews for nearly 70 percent of potential patients to form an opinion about your business. So if you’ve only got three reviews and one is negative, we can almost guarantee you’re not going to be effectively generating business.
7. Use social media
Social media is the way people interact in 2020. 55 percent of buyers do research via social media, so having an active social media page helps to build brand awareness and loyalty. Social media also provides a platform for patients and potential patients to ask questions and engage with your business, to provide high quality customer service.
Use these seven top medical marketing tips to ensure your healthcare company is able to build brand authority online to drive traffic and reach new patients.